Snuggled down a side road near Angel, Islington in London is what looks like a store window, with a coffee shop inside. There are plants visible through the big glass windows and even a selection of glazed pastries set aside to entice consumers. The thing is, this is not your traditional shop floor.
It seems that the fashion industry has finally woken up. Gucci's scrapping fur; Russian entrepreneur Miroslava Duma is investing $500m (£379m) in sustainable innovations in textiles, such as leather that can be grown in a lab and silk spun by spiders.